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A city block in the Uptown area of Dallas, Texas

This eclectic collection of office space, retail space,
parking, and restaurants was ripe for an urban revitalization
effort.

In 1999, Greenway Investment Company purchased a contiguous
city block (four acres) in one of the most desirable
areas of Dallas: the south side of Cedar Springs Road
between Fairmount Street and Routh Street, one block
north of the Crescent office development. A subsequent
acquisition brought additional restaurants and an art
gallery into this parcel.
With five total buildings under ownership, Greenway completed
a series of strategic renovation projects and rapidly
began leasing and renewing space. In signing an attractive
mix of upscale restaurants and office tenants, Greenway
brought the previously depressed lease rates up to market
value. With spaces as small as 1,000 SF and as large
as 18,000 SF, the area appeals to a wide variety
of tenants.
After total renovation of the office-building component
of the block, occupancy has increased from 50 percent
at the time of purchase to 100 percent.
In addition to being a smart long-term investment, this
initiative allowed Greenway to contribute to the revitalization
of the Dallas inner city, an effort with benefits for
the community as a whole.
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Northwest quadrant of SH 281 and Loop 1604, San Antonio,
Texas

At this prominent intersection in northwest San Antonio,
the Greenway team saw an opportunity to acquire land
at an excellent value and provide investors with solid
returns.

In the mid-1990s, Greenway Investment Company acquired
(in two transactions) 60 acres of land at the northwest
corner of SH 281 and Loop 1604.
Just one year later, Greenway sold 19.48 acres of the
property to Wal-Mart. On this transaction alone, the
total investment was repaid. But the Wal-Mart sale continued
to pay dividends as other retailers were attracted by
the traffic that Wal-Mart would generate. Security Service
and Sonic each purchased sites, further increasing investor
value. Capitalizing on the momentum of these sales,
Greenway quickly closed on ground leases with four prominent
quick-service food retailers. These leases provide excellent
incremental income.
The majority of the remaining land was sold to Costco.
This success story is still being written: Greenway
has developed its own retail center on the site, between
Wal-Mart and Costco, with tenants including Cheesy
Jane’s, Tin Star, Leslie’s Pool, and Payless
Shoes, among others.
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275 W. Campbell Road, Richardson, Texas

In evaluating this 147,000 SF office building, the Greenway
team saw a property that was in a prime location yet
was clearly underperforming. It was evident that a few
strategic updates would provide the potential for a
significant return on investment.

In
1996, Greenway Investment Company acquired a six-story
office building in the heart of the Telecom Corridor®
in Richardson. Though the property was 80 percent occupied,
lease rates were well below the market average.
Greenway began an aggressive update plan for the building,
including a major cosmetic overhaul to the lobby areaincluding
new color schemes, furniture, and plantsand the
construction of 66 revenue-generating covered parking
spots. The occupancy rate remained strong, and average
lease rates were increased by 50 percent within two
years.
In 1998, at the height of the telecommunications boom
in the Dallas area, Greenway sold the property for roughly
200 percent of the purchase price.
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Southwest corner and southeast corner of Highway 114
and Main Street, Grapevine, Texas

Greenway realized that the residential demographics
of northeast Tarrant County were increasing each year
to the point that the commercial and retail demands
exceeded what then existed.

In the mid-1990s, Greenway Investment Company acquired
approximately 73.5 acres of land located at the southwest
corner and 11.5 acres on the southeast corner of Highway
114 and Main Street in Grapevine, Texas, for a total
of 85 acres. These 85 acres abut the Dallas/Fort Worth
International Airport. Within one year, Cinemark utilized
16 acres for a 90,000 SF movie theater, and Greenway
developed pad sites for Tony Romas, El Fenix,
Spring Creek Barbeque, and Olive Garden, which front
Highway 114, forming a restaurant row. This fast-growing
development drew additional users such as Freeman Auto,
Stacy Furniture, Main Event, Holiday Inn Express, Joes
Crab Shack, Saltgrass Steakhouse, and NTB. Both Saltgrass
and Joes are the two top-producing locations in
their respective chains.
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 Eastside,
a 14.8-acre development in Richardson, Texas

Greenway
saw that the city of Richardson was on its way back from
the burst technology bubble and took advantage of a rare
combination of vacant land and unused parking to create
the first upscale, mixed-use property in the area—adding
a new dimension to the ongoing revitalization.

In 2005,Greenway Investment
Company joined a partnership of companies developing
Eastside, a 14.8-acre development at the southeast
corner of Campbell Road and Central Expressway
in Richardson, Texas. Eastside already consisted
of an 189,000 SF office building that only used
half of an adjacent 10-story parking garage.
The
rest of the property was vacant, but with the community
strongly recovering from an economic downturn,
the partnership took advantage of the open land
and parking to develop an upscale mixed-use property
that will be unlike anything else in the area.
The
centerpiece of the Eastside redevelopment is a
2-acre park with an amphitheater, interactive fountains,
and other attractions. Additionally, 450 apartments
near the existing parking structure will take advantage
of the unused parking spaces. Plus, as much as 90,000
SF of high-end retail and restaurants will be at
the corner of Campbell Road and Central Expressway.
By
combining attractive retail, park, and multifamily
components in a setting that’s easily accessible
by car and public transit, Greenway is bringing a
new dimension to the revitalization of Richardson.
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A city block at the southwest corner of Lemmon and
Carlisle in Dallas, Texas

Because the area surrounding the long-vacant property
had developed substantially, and because the property was
a primary access point to the Katy Trail, Greenway realized
that the property would be a desirable location for a mixed-use
development.
 In
2005, Greenway Investment Company purchased a city
block in the highly desirable Uptown area of Dallas,
Texas: the southwest corner of Lemmon and Carlisle.
Although the surrounding area had matured in recent
times, the location that Greenway purchased had remained
unused for many years.
Because
of the maturation, area around the property,
and the location’s easy access to
the Katy Trail, Greenway identified the opportunity
that the property presented: it was a strong candidate
for a mixed-use development that would combine multifamily
housing, restaurants, and retail.
Greenway
repositioned the property by having it rezoned
so that it could have a much higher density—a
shorter building with much greater lot coverage.
As a result, the location can support a substantial
retail base without blocking the downtown views of
the surrounding high-rises.
In
partnership with a multifamily developer, Greenway
is developing a property that will feature 25,000
SF of retail—including 18,000 SF for restaurants—as
well as structured parking, and four stories of multifamily
housing. Greenway is aiding in the continued revitalization
of the Dallas neighborhood, bringing more residents
and pedestrians into the city.
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